Silver Jeans Co.™ is an extension of Western Glove Works, a family-owned business that has produced quality denim products since 1921. Started by the first generation Silver family to produce leather and denim workwear, Western Glove Works has come a long way since its modest beginnings of Gauntley Gloves,'Treat-em-ruf' Riders, and Handy Andy Overalls.
After producing private label jeans for many of the top denim companies, Michael Silver recognized a niche in the marketplace for a quality, well-fitting denim brand that could be sold at a competitive price point. He teamed up with denim innovator Allan Kemp, and founded Silver Jeans Co.™. They produced the first silhouette in 1991, a unisex jean called the "Frisco," which went on to sell 2 million pairs.
Over the past two decades, Silver Jeans Co.™ has become known as the must-have brand for those who demand a perfect fit from their jeans. The brand is a time-tested collection that blends modern and vintage details with intricate washes and creative designs. Dedicated to the craft of making jeans and the integrity of its product, Silver Jeans Co.™ gives its fashion-savvy but cost-conscious customer the latest styles and best quality at a price that he or she can afford. Today, the brand has grown to a $150 million dollar denim giant sold across North America, Europe and Southeast Asia.5
5. "About Us-Silver Jeans Co. History". Silver Jeans. www.silverjeans.com. Assessed 1 October 2016.