With the journey being their destination, these two long-time friends have embarked on the most inspiring moment in their careers by launching their own beach lifestyle brand that in their words, "channels a rock muse on a beach holiday.” Amuse Society is the creative vision of industry leaders, Mandy Fry and Summer Rapp, who are bringing to life a new young contemporary beach lifestyle brand. Described as a beautiful contradiction of beach and street and bohemian and rock and roll, their free spirited confidence and entrepreneurial spirit is what ultimately inspired them to launch their first brand together in November 2014.13
13. "Our Story." Amuse Society. www.amusesociety.ca/ourstory.html. Assessed 3 October 2016.